Fundraising support for B2B market intelligence platform
Helping European SaaS startup to execute its $6.3 million Series A fundraising round
European based AI-powered SaaS knowledge management platform that helps consumer enterprise clients gather, structure, and search their market intelligence
The Company successfully achieved product market fit, but required additional funding to scale operations, build out the product platform and execute growth plans
Secure at least $5M in Series A funding from European investors within 6-months timeline and with minimum interruption to day to day operations.
We have seen the quality of WaveUp materials from a fellow founder, and knew instantly once we are ready for the A round they would be the only company we’d want to engage. They didn’t dissapoint; and we are looking forward to working together on our Series B.
CEO
WHY WAVEUP
Client challenges
Building a proper investment package required significant time; and management was tied up in day-to-day operations with limited bandwidth to allocate towards investment document preparation
Founders were too close to the business and lacked objectivity when it came to assessing the materials and state of the business
The deck lacked attractive investment narrative being incoherent and difficult to understand, with a strong focus on product but very limited insight into business metrics, revenue economics and growth opportunities
Financial forecast was mostly manual with hard-plugged numbers; growth scenarios and benchmarks didn’t match up; and there was a clear lack of industry specific metrics (LTV, CAC, cohort analysis etc)
HOW WE HELPED
Our approach
1. REVIEW & PREP
Assessment of the existing documents and readiness for the raise
2. MARKET STUDY
Generating data and insights on the market and competition
3. PITCH DECK
Impactful presentation with all the information investors are looking for
4. FORECAST
Flexible financial model with the right metrics and benchmarks
The deliverables and outcome
Series A fundraising strategy & communication plan
35-slide business plan deck and short 15-slide teaser presentation
B2B SaaS specific 3 and 5 year financial forecast, benchmarked against the peer group
$6.3M
raised from major European VC funds in a 3-month timeframe